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News

The place for insider news, here promises you first hand scoop, fast and fresh.

  • Curious Cases of Mobile Augmented Reality

    GreenTomato sets out for a quest to create an exciting AR campaign. What is it? We will surely keep you in the loop. For the meantime, we've found some curious cases to share with you.

    read moreOctober 12, 2010
  • How to Optimize the Impact of Augmented Reality

    People are crazy about 7-Eleven iPhone App. Yet the design and execution behind the project is as tricky as catching the virtual Paddington Bears. We have interviewed developer Dennis to ask him what he did to make sure the AR technology creates maximum impact to the users.

    read moreOctober 05, 2010
  • What a VC Sees In Augmented Reality

    In a conversation with VentureWire, DCM's general partner Honda shed light on the burgeoning field of augmented reality, and described the fast-moving technology scene in Japan. Here’s an edited excerpt of this interview from The Wall Street Journal.

    read moreOctober 04, 2010