To provide better music service and promote the importance of intellectual property to their customers, CSL Limited has partnered with GT to develop the first ever cloud based music service, Musicholic, following with 2 major user experience principles.
1. Your personal music service
The personalized playlists of Musicholic shows off one’s personal musical taste. This feature also allows customers to upload pictures as well as display the songs they are currently listening to. Customers can also join Fans Group for updates on their idols and chitchat with other fans on freeBlog.
2. Socialize with music
Musicholic has fully integrated with Facebook, which allows users to create and share their own playlists. Users can choose to simply post what they are currently listening on their Facebook wall or recommend songs to their Facebook friends by 2 clicks.
By end of December this year, the total number of music playback reaches more than 30,000,000 times since its launch. With over 430,000 of total numbers of download and 172,939 active users, Musicholic has been proven to be one of the most successful and popular mobile music services in town.
Musicholic has an extensive music collection with a wide variety of genres featuring more than 700,000 audio files and music videos, and the latest music and artistes’ news for downloading, streaming and viewing. With superior audio and video streaming quality, customers can enjoy music related content anytime, anywhere.
Musicholic is a cross platform smartphone application, which supports iOS, Android, J2ME, Symbian, Blackberry and Window Phone. It also serves as a dual platform that allows users to have full access of Musicholic services and the personalized playlist on the desktop PC.
The powerful content management system (CMS) is built at the backend to connect all major music labels in HK to submit music contents including song, music video, song lyrics, album information, CD cover and etc. Once a song is submitted to the system, it will be automatically converted into different rate bit formats which provides users more flexibility to choose their songs in terms of sound quality and data usage. It also serves as a central standard billing system for all music labels to charge for subscription fee from users.