Green Tomato - Mobile Solutions Consultancy - Portfolio - K11 Play & Reward - Portfolio - K11 Play & Reward

K11 is the world’s first Art Mall and to match its K11 art playground concept. The application it to transformed into a touch point to enhance visitors’ art experience, to create a seamless mobile-to-offline campaign through which visitors can discover new and fun life style on their own.

Project Objective

K11 is the world’s first Art Mall and to match its K11 art playground concept. The application it to transformed into a touch point to enhance visitors’ art experience, to create a seamless mobile-to-offline campaign through which visitors can discover new and fun life style on their own.

Result

Play and Reward is a treasure hunt game to encourage visitors to explore every corner of K11. The whole mall was divided into 2 zones, and visitors have to collect one stamp from each zone in order to get the special reward prize. The key is discovery of K11′s hidden gems that you rarely find elsewhere.

Mobile Solutions

Pointncast Indoor Positioning Solution
Pointncast Proximity Communication
Social Integration
Cloud Application
App Publicity

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PRESS CLIPPINGS

  • K11購物藝術館
    HK Headline
  • K11 全新手機程式「Play & Reward」
    Unwire

Instance Presence Detection

Our goal is to have the visitor's presence detected right at the moment when he or she steps in a shop. The advantage of pointcast is that it only requires a pointcast SDK plug-in in the K11 application, which already supports both iPhone and Android smartphones. Then when the visitor opens the app while entering the shop, his or her presence will be automatically detected and the corresponding stamp will be delivered to their phone.

Proximity Communication

A few prize redemption points was set up in the mall and without having to install additional POS hardware, we use iPad to carry out the redemption. Imagine it as a NFC-like function, having collected 2 stamps, the visitor can go to any one of these redemption points, tap his phone, regardless whether it's iPhone or Android, on the iPad screen. Then the transaction is complete with all the record saved.

Retailers are Gravitating toward

First, the technology enables retailers to gain some of the same analytical benefits of online shopping by monitoring how shoppers move through a store. Additionally, location technology will enable retailers to serve ads and coupons to users that are relevant to them.

Video

K11 Brand New Mobile App - K11 Play & Reward