Green Tomato - Mobile Solutions Consultancy - Portfolio - Fortress HK - Portfolio - Fortress HK

In order to inspire the dream of smart living, FORTRESS sets its mobile app as an information portal of digital products that users can get the latest news and promotion, as well as exclusive registration service.

Project Objective

In order to inspire the dream of smart living, FORTRESS sets its mobile app as an information portal of digital products that users can get the latest news and promotion, as well as exclusive registration service.

Result

As the leader of retail and consumer merchandising, FORTRESS sets up an all round marketing campaign to boost its branding campaign “Powering Technology”. The FORTRESS mobile app is one of the strongest weapons to reach the target audience. In order to further enrich the user engagement and brand awareness, FORTRESS centralizes all its communication channels to get the message viral.

Mobile Solutions

Gamification
Unlike the common consumer product mobile app merely showing as a product catalog, Fortress iPhone implements the technique of applying game mechanics to encourage users to explore information in a fun way via games.

User-friendly Interface
The user-friendly interface design allows users to easily navigate in the app and find useful information such as digital product information and news and promotion on the go. There are 5 main tabs at the main navigation bar highlighting the 5 main features of the app, which helps users get the job done fast and convenient.

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Money Back account integrate

Fortress HK app integrates with the backend membership database, which allows users to connect their MoneyBack membership account in order to check out latest points redemption or enjoy exclusive Registration Service.

Search nearby shop

With Fortress HK app, users can use the app’s built-in GPS function to search Fortress shops nearby. Simply tap on the Stores tab and users will be able to find where they currently locate and the closest shop nearby with detail store information including address, phone number and opening hours.

All app marketing approach

As the leader of retail and consumer merchandising, FORTRESS sets up an all round marketing campaign to boost its branding campaign “Powering Technology”. The FORTRESS mobile app is one of the strongest weapons to reach the target audience. In order to further enrich the user engagement and brand awareness, FORTRESS centralizes all its communication channels to get the message viral.

豐澤iPhone app隆重登場!

To promote FORTRESS iPhone app to general public, a 30 second and 1 minute TVC were aired in the local major television channel TVB during the prime time. Audience can understand the key features of the app easily. The TVC is also published in the official channel of FORTRESS on Youtube. Thousands of visit was recorded on Youtube.