Riding on the success of the Chok! Chok! Chok! campaign from last year, Coca-Cola has integrated gamification across screens to get their target audiences in Hong Kong to interact with its TV commercial with the new mobile app “Opener!” and the chance to win a Volkswagen for the grand prize.
AND THE RESULTS ARE ASTOUNDING. In just 6 weeks, the app was downloaded for over 71,200 times with more than 2 millions total game plays. The ad has been watched and played for over 9 million times – making “Open 喇” one of the most successful promotional campaigns in the history of Coca-Cola in Hong Kong.
Pointncast Indoor Positioning Solution
Pointncast Proximity Communication
This app uses Pointcast ultrasound technology for the interactive ad so that mobile users could virtually open Coke bottle caps using their phones as the TVC broadcasts at 10 p.m. on Hong Kong's popular TV station - TVB in the evenings.
After you successfully collect all 3 bottle caps, you will have the chance to win many different prizes (total value of all prizes are over $50,000,000 HKD) and the ultimate big prize Volkswagen car.
To get the ultimate big prize, connect your Facebook account and exchange bottle caps with your Facebook friends so you don’t have to collect all bottle caps by yourself.
The latest Coca Cola mobile app "Open 喇“ has arrived! Shake your phone when you see the special "open喇“ reminder in the video and hear the sound effect, you will be able to open the Coca Cola bottle cap magically with your mobile phone and win big prize instantly!