Green Tomato - Mobile Solutions Consultancy - Portfolio - Coca Cola Open 喇 - Portfolio - Coca Cola Open 喇

Riding on the success of the Chok! Chok! Chok! campaign from last year, Coca-Cola has integrated gamification across screens to get their target audiences in Hong Kong to interact with its TV commercial with the new mobile app “Opener!” and the chance to win a Volkswagen for the grand prize.

Project Objective

Riding on the success of the Chok! Chok! Chok! campaign from last year, Coca-Cola has integrated gamification across screens to get their target audiences in Hong Kong to interact with its TV commercial with the new mobile app “Opener!” and the chance to win a Volkswagen for the grand prize.

Result

AND THE RESULTS ARE ASTOUNDING. In just 6 weeks, the app was downloaded for over 71,200 times with more than 2 millions total game plays. The ad has been watched and played for over 9 million times – making “Open 喇” one of the most successful promotional campaigns in the history of Coca-Cola in Hong Kong.

Mobile Solutions

Pointncast Indoor Positioning Solution
Pointncast Proximity Communication
Social Integration
Cloud Application
App Publicity

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PRESS CLIPPINGS

  • Coca-Cola's Opener App Gets Teens Excited About TV Ad
    Clickz
  • Coca-Cola launches interactive Open喇 Campaign
    Campaign Asia
  • Coca-cola Opener!
    Star Express

Open bottle cap via Pointcast

This app uses Pointcast ultrasound technology for the interactive ad so that mobile users could virtually open Coke bottle caps using their phones as the TVC broadcasts at 10 p.m. on Hong Kong's popular TV station - TVB in the evenings.

Win big prize instantly

After you successfully collect all 3 bottle caps, you will have the chance to win many different prizes (total value of all prizes are over $50,000,000 HKD) and the ultimate big prize Volkswagen car.

Social Integration

To get the ultimate big prize, connect your Facebook account and exchange bottle caps with your Facebook friends so you don’t have to collect all bottle caps by yourself.

Official TV Ad

The latest Coca Cola mobile app "Open 喇“ has arrived! Shake your phone when you see the special "open喇“ reminder in the video and hear the sound effect, you will be able to open the Coca Cola bottle cap magically with your mobile phone and win big prize instantly!