Green Tomato - Mobile Solutions Consultancy - Portfolio - BMW Hong Kong - Portfolio - BMW Hong Kong

Browse news of BMW in multimedia format including photo album and online video, as well as instant promotional messages to stay intimate connection to BMW. All BMW models are featured in BMW mobile app with artistic visual, dynamic animation and specification in details.

Project Objective

Browse news of BMW in multimedia format including photo album and online video, as well as instant promotional messages to stay intimate connection to BMW. All BMW models are featured in BMW mobile app with artistic visual, dynamic animation and specification in details.

Result

The app becomes an excellent point of sales to show BMW models to potential customers and communication tool for existing BMW owners. With the success of BMW HK iPhone app, this mobile solution expanded to China and Macau to cater the need of BMW lovers in Asia.

Mobile Solutions

Mobile Catalog
360° Visualization
Multimedia Content Management

Client Says...

“It’s not just an impressive 360 visualizer with BMW’s full model range, it’s a one-stop platform for BMW’s latest product info, event highlights, used cars details, service enquiries and more right at your fingertips!”
by Anna Tang, Marketing Manager for BMW Concessionaires (HK) Ltd.

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Awards

  • Automobile, Industry Excellence Awards, WTIA Marketing Smartphone Apps
  • Mobile of The Day, Favorite Website Awards

Full Range 360° Visualization

Experience Joy of BMW in your hands. With only a little touch on the iPhone screen, users would be able to change the exterior body paint colour, tyres, upholstery, and even trim colour of any BMW models. After careful selection, 360 degree of both exterior and interior of the BMW models could be viewed.

JOY is at your Fingertip

JOY has always been the core value of BMW. To continue the unrivaled sense of JOY that BMW brings, BMW mobile application provides incomparable interactive user experience and plentiful information for users to experience JOY of BMW in their hands. this application allows users to review event highlights through photo albums and videos online. Instant promotional message and forthcoming activities updates could be received with this application.

BMW Lifestyle Shop

Besides original BMW accessories, users can access details of all used automobiles with BMW. To Just add your precious souvenir items to “My Wishlist” and email it to BMW. The representatives of BMW Service Centre will contact you immediately.