Original Story appeared in TechCrunch Nov 21, 2010
News Corp is taking the iPad very seriously as a new way to distribute the news. The media giant is taking it so seriously that it is developing a new publication called the Daily which will only be available on the iPad (no print edition, no Website). News Corp is hiring 100 journalists for this iPad newspaper and is reportedly working with engineers on loan from Apple to make it shine.
But the fact that News Corp. is putting so many resources into this project raises a basic question that has yet to be answered satisfactorily: What should an iPad newspaper look like?
According to TechCrunch, it should look a lot more like Flipboard or Pulse, integrating news from people’s Twitter and Facebook feeds:
From a reader’s perspective, the optimal iPad newspaper should be three things:
Social: It should show you what your friends and the people you trust are reading and passing around, both within that publication and elsewhere on the Web.
Realtime: News breaks every second, and publications need to be as realtime as possible to keep up. A “daily” already sounds too slow.
Local: The device knows where you are and should serve up news and information accordingly, including, weather, local news and reviews.
The nice thing about starting from scratch is that the Daily won’t have to feel familiar in the same way that an iPad app for the Wall Street Journal or New York Times does. I fear that even the Daily will be too parochial, showing only news and content produced by its staff. But people no longer limit their news consumption to one publication, even within a single reading session.