Mobile Web VS Mobile App

Before entering the market of mobile, you are better to know what exactly a mobile app is, and know the differences between mobile web and mobile app. Let's check it out by comparing the features of these powerful mobile tools.

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Mobile Web VS Mobile App

In Opinion October 31, 2011
Before entering the market of mobile, you are better to know what exactly a mobile app is, and know the differences between mobile web and mobile app. Let’s check it out by comparing the features of these powerful mobile tools.

 

How brands use it

Mobile Web: Browser-based access to the internet from mobile devices. It is mostly used for conveying information and campaign-based promotion

Native App: Software that is used on smartphones for business, entertainment and other purposes which can embed in interaction, multimedia, etc. It is mostly used for deeper and long-term customers engagement.

 

Accessibility & functionality

Mobile Web:
- Requires internet connection to access
- Compatible with most devices with internet connection and a browser
- Functionalities of the phone, such as camera and proximity sensor cannot be integrated

Native App:
- Accomodate both online and offline access
- Only compatible with targeted mobile platforms
- Tie in deeply with the phone operating system , such as camera, notification system, accelerometer, etc.

 

User experience

Mobile Web:
- Mobile web built with HTML5 can already handle richer multimedia content
- Due to different browser configuration, brands do not have 100% control of user experience

Native App:
- Maintain larger capacity which allows more animation, graphic and complex functions such as augmented reality, 3D visualization, etc.
- Since apps are platform-specific, brands have 100% control of user experience

 

Development and Maintenance

Mobile Web:
- Generally requires lesser budget and time
- Maintenance can make convenient coupled with a content management system
- Without having to go through approval process, When substantial changes happen, app updates is required

Native App:
- Fine-tuned for specific mobile platform, it generally requires bigger budget and more time
- Maintenance can make convenient coupled with a content management system
- When substantial changes happen, app updates is required



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