Swire White X'Mas Campaign and Video Highlights

In 2013, Swire Properties held Hong Kong’s first Christmas street fair. Besides Christmas stalls and variety shows, Swire Properties leveraged mobile to introduce two event spotlights to enhance the engagement with their event sponsors and the public. Mega LED wall to let sponsors create their own personalised giant greeting card With the help of an event iPad app, corporate sponsors were able to design a custom greeting message and post their signature instantly on a mega LED wall prepared by Swire Properties placed right in the middle of the Christmas Street Fair. Over 250 special treats up for grab by a single snap on the wish list cube To spread Christmas happiness, 4 specially designed wish list cubes were put up at the street fair and also in the Swire Properties office buildings where visitors could choose the gifts that they desire and snap it with the Swire White Christmas Mobile app, share it via social media and redeem it in the Swire Properties shopping malls, Pacific Place and Cityplaza. Learn more about the app here.

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Swire White X'Mas Campaign and Video Highlights

In Apps We Created February 28, 2014

In 2013, Swire Properties held Hong Kong’s first Christmas street fair. Besides Christmas stalls and variety shows, Swire Properties leveraged mobile to introduce two event spotlights to enhance the engagement with their event sponsors and the public.

Mega LED wall to let sponsors create their own personalised giant greeting card
With the help of an event iPad app, corporate sponsors were able to design a custom greeting message and post their signature instantly on a mega LED wall prepared by Swire Properties placed right in the middle of the Christmas Street Fair.

Over 250 special treats up for grab by a single snap on the wish list cube
To spread Christmas happiness, 4 specially designed wish list cubes were put up at the street fair and also in the Swire Properties office buildings where visitors could choose the gifts that they desire and snap it with the Swire White Christmas Mobile app, share it via social media and redeem it in the Swire Properties shopping malls, Pacific Place and Cityplaza.

Learn more about the app here.