Thanks to the popularity of mobility and social media, shoppers are making more informed and selective purchases. To engage with smart customers, new mobile technology is invented to provide more personalized offerings and customized shopping experiences, both offline and online. Retail Innovation & Management Forum 2013, a 1 day conference organized by ComputerWorld Hong Kong, provides a great platform for both retailers and technology providers to exchange idea and showcase the latest technology.
GT has joined the event as a technology sponsor to develop a photo booth app for the event and showcase how mobile plays an important role to provide personal engagement to end users. Our CMO, Ms Jacqueline Chong also spoke for the conference and explain how retailers can develop a customer oriented loyalty program by leveraging mobile technology.
We also exhibited at the event to demonstrate how retailers can create deeper customer engagement by making mobile phone interact with transparent display using our awarding winning technology Pointcast to over 200 retailers and marketing folks.
It’s great meeting all of you at the event and we hope to see you guys soon! If you need more information on Pointcast, you can download our Pointcast introduction booklet HERE or check our our demo video HERE.