Hong Kong Movie, our R&D project which is the top popular movie application in Hong Kong, has announced its innovative mobile marketing solution with STAR Cinema on Mar 29, allowing users an interactive mobile experience with no data service required in an indoor location.
The service “Information Transfer in Proximity” (ITP) is the Hong Kong first wireless technology combining indoor positioning and touch-point marketing. Users who are inside STAR Cinema need to log on Hong Kong Movie App, and then a warm welcome message will be pushed automatically. Using this app and standing in front of the movie stand board, the movie trailer will come out on your mobile screen immediately. Through the app, users can also select to receive push notification of the upcoming movies while seeing such trailers on the screen of theatre. The ITP service will be applicable to all MCL cinemas in the third quarter of 2012.
“This is a revolutionary mobile marketing solution to the film companies and cinemas in which to engage the target audiences interactively. As a pioneer in mobile application development, we believe the ITP application can bring greater convenience and better life experience to Hong Kong people. It will cover all business sectors including shopping malls, stores and public facilities in the near future.” Mr Sunny Kok, our Chief Executive Officer.