|To tap into a wider listener base and gain higher degree of engagement from them, Commercial Radio Hong Kong was looking for a groovy iPhone app as an extension of their Hong Kong Toolbar multimedia strategy.
The client briefed us with ideas and designs that wrapped tightly around their existing web toolbar. Unwillingly, we had to respectfully disagree.
We don’t always give our clients what they want; We rather offer what works best.We believed that we could bring something better to the table and we’re not afraid to say it.
We offered a third person viewpoint in this case, acting as a mobile strategy consultant. From our diverse experience with media clients, we provided Commercial Radio an alternative that is consistent with their existing platform while offering iPhone users a much more intuitive navigation.Having analyzed the target audience profile, we were thinking one step ahead and designed this app to cater inexperienced iPhone users, pushing the boundary of its intuitive interface.
Furthermore, through our strategic partnership with hotmob, we brought efficient one-stop mobile advertising solution to Commercial Radio.