DFS Galleria, the world’s leading luxury retailer for the traveling public, wanted to adopt a mobile solution as their POS (point of sale) tool – an innovative way to display its diverse product range that will excite its hurried customers.
Pioneering the use of iPad
Taking advantage of iPad’s flexibility and extensibility, we’ve devised an interactive sales presentation for DFS Galleria. No hot pants or tube top needed, DFS iPad app brings customers the sexiest sales assistants ever! The app will be launched in a number of pilot shops around the region.
The compelling sales presentation doesn’t only melt away customers initial resistance but also arouses their curiosity to find out more about the different products.
Shoppers can now manipulate the comprehensive product information according to their individual preferences. Shopping experience is further enhanced by the captivating navigation and performance of the iPad app.
This is an example of how we pioneer innovative uses of iPad to allow highly personalized selling in a physical space. Integrating advanced technology to elevate frontline interaction with customers, we’ve brought DFS the best of both worlds.