A Coca Cola TVC will be shown on TVB channel 81 and 85 every night at 10 pm throughout the campaign period. Users simply launch the Coca Cola Open喇 smartphone app once the TVC is playing on their television.
When you see the “Open 喇“ badge showing up in the TV commercial, place you phone toward the TV and collect the bottle caps by shaking your phone when you hear the special sound effect.
After you successfully collect all 3 bottle caps, you will have the chance to win many different prizes (total value of all prizes are over $50,000,000 HKD) and the ultimate big prize Volkswagen car.
To win more prizes, you need to collect different combination of bottle caps. You can connect your Facebook account and exchange bottle caps with your Facebook friends so you don’t have to collect all bottle caps by yourself.
To see exactly how it works, check out our demo video:
The “Coca-cola Open 喇” campaign will run for the entire month from now to the end of August. If you still haven’t tried it yet, download your app from the iTunes Appstore or Android Google Play Store and enjoy the never-before experience now!