Toy Story 3 HTML5 Ad

The first HTML5 mobile advertising campaign in the Asia Pacific region, Hong Kong Movie x Toy Story 3 Campaign demonstrates how mobile ticketing experience can be enriched by HTML5 iPhone ad.

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Toy Story 3 HTML5 Ad

In Press July 28, 2010

The first HTML5 mobile advertising campaign in the Asia Pacific region

Hong Kong Movie x Toy Story 3 Campaign demonstrates how mobile ticketing experience can be enriched by HTML5 iPhone ad. Experience the HTML5 banner here on iPhone.

Client’s Words

“For this campaign, we don’t treat the pop-up banner as an advertisement at all. It is indeed an extension of the story experience for movie goers. They can now participate in the Toy Story journey even before the movie begins. In addition to reading synopsis, meeting characters and watching trailer, users can conveniently buy tickets through mobile ticketing, all done within one app.” – Mr Wing Ng, General Manager of IFDL

HTML5 enriches users experience

We developed the HTML5 Toy Story 3 mobile advertising campaign for Intercontinental Film Distributors (H.K.) Limited. The campaign, which was piloted on GreenTomato’s iPhone app, Hong Kong Movie, promotes Toy Story 3 to its 400,000 users and allows ticket purchases for Multiplex cinemas. The Toy Story 3 mobile advertising campaign is being run through Hotmob’s mobile advertising network.

With better interactivity in the mobile ad, advertisers gain unprecedented engagement from users.

Unlike traditional banner ads that drive users away to external sites, the HTML5 ad keeps users within the application while they interact with content-rich activities built in the pop-up banner.

What’s so good about HTML5?

Feeling geeky? Read further.

The most obvious benefit built into HTML5 is the numerous APIs (Application Programming Interface) and the opportunities it opens up for the future of web apps with Holy Grail of application cache and offline capabilities. Google Gears gave us offline data storage and Flash introduced us to the power of application cache (Pandora uses it to save your log in information). With HTML5, these capabilities are now available to use right in the language and can easily be expanded with JavaScript.

excerpt from SMASHING Magazine