The first HTML5 mobile advertising campaign in the Asia Pacific region
Hong Kong Movie x Toy Story 3 Campaign demonstrates how mobile ticketing experience can be enriched by HTML5 iPhone ad. Experience the HTML5 banner here on iPhone.
“For this campaign, we don’t treat the pop-up banner as an advertisement at all. It is indeed an extension of the story experience for movie goers. They can now participate in the Toy Story journey even before the movie begins. In addition to reading synopsis, meeting characters and watching trailer, users can conveniently buy tickets through mobile ticketing, all done within one app.” – Mr Wing Ng, General Manager of IFDL
HTML5 enriches users experience
We developed the HTML5 Toy Story 3 mobile advertising campaign for Intercontinental Film Distributors (H.K.) Limited. The campaign, which was piloted on GreenTomato’s iPhone app, Hong Kong Movie, promotes Toy Story 3 to its 400,000 users and allows ticket purchases for Multiplex cinemas. The Toy Story 3 mobile advertising campaign is being run through Hotmob’s mobile advertising network.
With better interactivity in the mobile ad, advertisers gain unprecedented engagement from users.
Unlike traditional banner ads that drive users away to external sites, the HTML5 ad keeps users within the application while they interact with content-rich activities built in the pop-up banner.
What’s so good about HTML5?
Feeling geeky? Read further.
excerpt from SMASHING Magazine