Mobile is not merely an additional way to market goods and services and reach customers. It represents a new marketing paradigm that can alter existing business models altogether, as it changes consumer behavior. To equip marketers with fresh mobile marketing insights, explore actionable practices in this new world and shows how mobile devices are transforming consumer behavior and expectations, Pacific Conferences has organized a 2-day conference dubbed as Best Practices for Integrated Mobile Marketing, happening on 29-30 July 2013 in Sheraton Towers Singapore & 1-2 August 2013 in Regal Hong Kong Hotel. Green Tomato, as the leading regional mobile specialist, was invited to share several case studies on mobile marketing, social network, mobile location service and more.
Our CMO Ms Jacqueline Chong has explained the power of mobile marketing through sharing our award winning showcase, “Choose Your Dark Side” app and has introduced our ultrasonic mobile technology, Pointcast, through showcasing another award winning project, ORBIS Moonwalkers.
The roster of experts also include Richard Leong from Pizza Hut Hong Kong Management Limited, Janice Chan from Starwood Hotels & Resorts, Christopher Chong from Groupon Singapore, Kevin Kwong from Edipresse Asia, Neil Gardner from AIG Consumer Insurance, Meraj Huda from Lenovo, Lynette Lee from Starmall Property Management Pte Ltd, Liau Yi Chin from National Library Board, David Leung from Maxim’s Group, Steven Kopec from Turner International and many others.
We’re so glad to see all the industry experts and fellow marketers. It was a successful and fruitful meeting and we look forward to seeing everyone next year!