Mobile has become mainstream with worldwide subscribers reaching over 4 billion, nearly over half of the world’s population, by the end of 2018, said a study by comsore. While devices such as smartphones and tablets already become the majority of the connections we see today, these products are changing both consumers’ and enterprises’ views of what can be accomplished with a mobile device. This shift to a mobile culture creates new trends that will change the business landscape.
A recently released inforgraphic from KISSMetrics has also pointed out several key facts and stats that purchase made from mobile phone and mobile payment volume increased 40% and 190% in 2012 respectively compared to 2011 during Black Friday shopping peak season. No one can deny the fact that customer’s buying behavior is switching to mobile. When your customers are moving to the mobile space faster than ever, how should consumer-facing businesses react and catch up the wave?