To introduce them the key to the success of developing an effective digital online to offline (O2O) strategy and efficient online marketing campaign to drive onsite and in-store activities, American Express (AMX) jointly co-organized with Hong Kong Tourism Board (HKTB) and Quality Tourism Services Association (QTSA) the second seminar “Online-to-Onsite: The Next Big Thing for Retail Catering” of the “Small Business Goes Social” Training Series on 17 September at the Conference Hall, 4/F, HKPC Building, Kowloon Tong.
GT is glad to be invited once again as one of the guest speakers along with other industry leaders and experts. Our CMO, Ms Jacqueline Chong, has walked through audience about an end customers’ shopping journey and explained how SMEs could leverage different digital channels and resources to maximize the touchpoints with their end customers.
We would like to once again thank Amex, HKTB and QTSA for their kind invitation and for the audience’s active participation. The panel discussion was super fruitful and interactive and we totally appreciate for the great questions. We hope that the audience would find our talk useful and we look forward to seeing you guys soon.