Many of the practices and technologies that surround smartphone and tablet devices are primed for a shake-up, however. In order to succeed in enterprise mobility, enterprises and mobile solution providers need to understand strategic areas like what the key business opportunities are; which countries have the most such opportunities; which vertical industries vendors should target with their solutions; and how small and medium-size businesses (SMBs) and large enterprises want to engage with them. What will 2013 mean to enterprise mobility strategies? Forrester Research’s recent industry report has pointed out a few trends to watch for the coming year.
1) Business consulting services
Mobile app vendors will be playing a more active consulting role helping enterprise clients to define a formal enterprise mobility and/or BYOD program strategy, including devices, applications, data access, and provisioning.
2) Telecom expense management solutions
Bring Your Own Device (BYOD) will become more popular in the enterprise space and 50% to 60% of organizations pay the entire cost of voice and data services for company-supported Android and iOS phones and tablets.
3) Mobile device management solutions
Mobile security remains the top concern for enterprises to implement enterprise mobile strategy. In order to secure data through centralized management of devices and apps, mobile device management and mobile application management become one of top priority for CIOs.
4) Packaged applications for mobile collaboration
To further enhance employee flexibility and productivity, enterprises require the traditional collaboration software as well as mobile cloud collaboration application such as Hipchat, Yammer and Basecamp.
5) Corporate app stores
Enterprises will invest more in enterprise app stores in 2013 as organizations seek to simplify application provisioning, management, and updates. Some forward-looking enterprises are also planning to build an “intelligent” recommendation engine into the store to improve application discoverability.
Check out the official Forrester blog post “FIVE KEY AREAS WILL DOMINATE ENTERPRISE MOBILITY INVESTMENTS IN ASIA PACIFIC IN 2013” for more details.