Mashable today published a post called “10 Excellent Examples of Guerrilla Marketing Campaigns [VIDEOS]”
First, let’s get clear on the definition Guerrilla: Consumers have grown immune to big budget advertising, but marketers that expend a bit of time and effort — rather than piles of money — can generate effective results with inexpensive, small-scale stunts. These stunts are collectively known as Guerrilla marketing. As diverse as they can be, all Guerrilla campaigns have one common factor – THEY WORK! Guerrilla marketing “works because it’s simple to understand, easy to implement and outrageously inexpensive,” says Jay Conrad Levinson, the man who coined the phrase.
Now, since GreenTomato is a mobile solutions consultancy, we’re obliged to introduce the epitome of MOBILE marketing campaigns. Arg~ but it’s just so tempting to show the other 7 because, simply, they’re just so cooool! Hence we’ve come up with the subject line: 1 Excellent Guerrilla Mobile Marketing Example + 7 Bonus Campaign Videos. We still want to share the other 7 videos with you because of their concepts. After all, mobile is a platform, it’s the idea behind the project that matters the most.
Car rental company SIXT’s German agency came up with a novel super-soluion to get its rental deals seen by visitors at the Hamburg airpot
Libresse dropped more than 3,000 gift packs on Dutch beaches.
Swedish furniture giant Ikea makes little public pockets of Manhattan a little nicer with whimsical street settings in the “Everyday Fabulous” campaign.
By taking an instantly recognizable shared experience and adding an element of fun, Nike gets across its message.
The simple idea places Vodka-flavored temptation in the traveling consumer’s way.
UNICEF took a very ordinary object – a water vending machine – and made it startling by filling it with bottles of disease-laden H2O to enlighten New Yorkers about how something we take for granted is not such a luxury in the developing world.
Any change from the mind-numbling daily commuting routine is a bonus, and Volkswagen delivered the goods with this installation that offered the Fast Lane option
Loctite’s street marketing for its Super Glue 3 product can literally be found at street level – as in glued to the sidewalk.